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The modes of persuasion, often referred to as ethical strategies or rhetorical appeals, are devices in rhetoric that classify the speaker's appeal to the audience. They are: ethos, pathos, and logos. Aristotle's ''On Rhetoric'' describes the modes of persuasion thus: :Persuasion is clearly a sort of demonstration, since we are most fully persuaded when we consider a thing to have been demonstrated. :Of the modes of persuasion furnished by the spoken word there are three kinds. () Persuasion is achieved by the speaker's personal character when the speech was so spoken as to make us think him credible. () Secondly, persuasion may come through the hearers, when the speech stirs their emotions. () Thirdly, persuasion is effected through the speech itself when we have proved a truth or an apparent truth by means of the persuasive arguments suitable to the case in question. ==Ethos== (詳細はappeal to the authority or credibility of the presenter. It is how well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subject. It can be done in many ways: *By being a notable figure in the field in question, such as a college professor or an executive of a company whose business is related to the presenter's topic. *By demonstrating mastery of the argot of the field. *By being introduced by, or producing bona fides from, other established authorities. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Modes of persuasion」の詳細全文を読む スポンサード リンク
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